The objective of the Brand Manager, Instant Games is to oversee, a variety of Scratch & Win games from concept development to launch.To strategically manage a portfolio of products and to plan and execute brand plans; including promotions and advertising focused on growing revenue and profitability of the Instant Brand. This role acts as a subject matter expert in player experiences and utilizes best practices as well as practical and professional knowledge of marketing to resonate within the marketplace. The Brand Manager, Instant Games will act as a brand ambassador for the Instant category when promoting BCLC?s entertainment experience to players, stakeholders and the public as well as acting as an internal resource and liaison within the organization.Accountabilities:Develops and implements new products and/or product enhancements and marketing initiatives, as well as advertising and promotional programs, while interpreting and applying corporate standards, policies and procedures in order to generate positive public support of BCLC products and services.Develops diverse, complex and specialized brand plans and programs to support the brand and participates in the development of overall marketing strategies for the product categoryProactively and reactively provides marketing solutions to issues or identifies opportunities and enhancements by using innovative and analytical thinking while continually researching trends and best practices to developing marketing approachesProvides input into strategic business plans and assists in forecasting financial resource and operational needs for expenditures and budgeting within the department.Proactively builds, develops, maintains and manages strong working relationships with various internal departments, in addition to various suppliers, media, community, regulatory and government bodies, to ensure successful execution of marketing plans for lottery brands and initiativesSeeks opportunities to continuously develop through ongoing training and provides significant knowledge transfer to other members of the team and cross functionally.
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